Cameron Norsworthy

Cameron Norsworthy is an coach, entrepreneur, author and speaker. Cameron focuses on integrated coaching techniques that encourage sustainable transformations and rewards.

Cameron has been a junior British tennis player, and awarded the Outstanding Academic Achievement Prize for reports surrounding flow and performance. Cameron has coached numerous World Champions, executives, entrepreneurs, and high profile military personnel. Cameron has recently secured a publishing deal with MacMillan and agent Curtis Brown for a book on finding Flow.

Cameron has had a varied and impressive career to date. Starting out as an international athlete, Cameron experienced some of the world best intensive training centres in America and UK. Cameron went on to play three world championships, reach the UK finals, and represent the UK in junior tennis before stopping due to injury.

Fascinated by optimal experience, Cameron studied Sports Psychology at postgraduate level and is focusing on Flow within his PhD (University of Western Australia and PAHL Group), whilst publishing multiple academic articles on Flow.




Cameron is a qualified International Coaching Federation coach, trainee psychologist, holds a post-graduate certification in Business and Personal Coaching, and numerous certifications in a range of coaching and counselling domains.

Cameron has been a successful entrepreneur for over 15 years. He first founded and managed a UK adventure sports tour operator, Active Adventures Ltd, before selling the company and starting a digital agency in Perth, Australia that serviced leading industry brands such as Jeep, Explore! and The Music Run. In 2013, Cameron founded The Flow Centre to align his training and passions and put Flow in the public eye.

When he is not chasing waves kitesurfing or skiing in powder, you will find him on the football pitch or on a yoga mat. Cameron is continually committed to understanding the science behind flow states. Cameron revels in a good challenge and over the years helped athletes become the world’s best, CEO’s become profound leaders, conduct mergers, and helped kids excel in their exams. Cameron’s coaching style is dynamic and fun, focused on practical application. Cameron’s sessions are tailored towards your individual needs, and often involve some sort of active pursuit in order to maximise embodied cognition. So, do not be surprised if you find yourself at the bottom of a pool or doing something both psychologically and physically adventurous.



“Cameron’s presentation at the PESA WA Conference was a memorable highlight for the attendees. He created a shift in understanding regarding how you can engage with flow in your daily life and aptly demonstrated incredible examples of the impact of flow on performance both academically and athletically. Cameron’s message is powerful particularly in the context of education, learning and wellbeing, complemented with a personal, engaging and thought provoking delivery.”  Laura Allison, Director of Wellbeing, PLC. 
“Finding Flow will take anybody to a happier level of existence where they’re enjoying what they’re doing, which I think can be missing in a lot of people’s lives. Cameron has certainly lived an interesting life, and has created an exciting model that will undoubtedly help many for years to come.” Rebbeca Soni, Six-time Olympic Medalist
“Cameron gave an exceptional presentation about Flow which really resonated with me. He empasised that the enjoyment and quality of an experience can have a positive impact on performance. Cameron backed this up with evidence-based research and a few good stories!” Kathryn Netherwood – Principal
“Thank you very much for facilitating our innovation workshop recently. You certainly created an excellent environment for our team to engage and make an even contribution. The structure of the day was ideal to maintain maximum productivity. We also thank you for following up and holding us accountable for implementing many of the ideas we discussed on that day. Great work, thank you.” David Scott, CEO
“Flow has a multi-faceted effect on our lives, whether it be surfing a Pipeline or in our relationships. This ability to focus on the present moment, free from distraction, is paramount. It helps us make clearer decisions and ultimately improves the lives of others and ourselves…Cameron certainly is offering us an opportunity to wake up to our own states of Flow.” Tom Carroll – three-time World Champion and voted one of the top 10 greatest surfers of all time.

“I was referred to Cameron Norsworthy from a close business associate who, like me, is a “founder/owner/CEO” of his own company. After the first call I knew that Cam was able to identify with the reasons I was looking for a “business performance coach” and would be able help shape my plans. Having now worked with Cam for the last 3 months, I am extremely happy with what he has enabled me to achieved to create fresh goals and align my thinking across all aspects of my business. This has created clarity for me and allowed me to focus on what’s most important.” William Forwood, Group CEO

“Cameron has the ability to capture and retain the attention of his audience. His authentic and poised delivery make him a pleasure to watch and listen to. He is able to wrap a story around a point to make his message memorable. I would recommend Cameron to speak at your next event.” Lisa Evans, Director of Speaking Savvy, Professional Speaker


Cameron’s NPS (net promotor score) rating is 100%.
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