Cameron Norsworthy

Cameron Norsworthy is a coach, keynote and TEDx speaker, author and founder and CEO of The Flow Centre

Cameron has been a junior British tennis player, and awarded the Outstanding Academic Achievement Prize for reports surrounding flow and performance. Cameron has coached numerous World Champions, leaders, entrepreneurs, and high profile military personnel. Cameron has recently secured a publishing deal with MacMillan and agent Curtis Brown for a book on optimal experience.

Fascinated by experience, optimal performance and innovation, Cameron gives immersive talks that help others understand how they too can integrate optimal experiences in their life. Through personal experience, client case studies, and a synthesis of cutting edge research, Cameron’s talks are compelling and fascinating.

Cameron has given talks at governing bodies, corporations, schools, TEDx, and graduation ceremonies.


Cameron has had a varied and impressive career to date. Starting out as an international athlete, Cameron experienced some of the world best intensive training centres in America and UK. Cameron went on to play three world championships, reach the UK finals, and represent the UK in junior tennis before stopping due to injury.

Fascinated by optimal experience, Cameron studied Sports Psychology at postgraduate level and is focusing on Flow within his PhD (University of Western Australia and PAHL Group), whilst publishing multiple academic articles on Flow.

Cameron is a qualified Professional Certified Coach (PCC) with the International Coaching Federation (ICF), holds a post-graduate certification in Business and Personal Coaching, and numerous certifications in a range of coaching and professional development domains.

Cameron has been a successful entrepreneur for over 15 years. Alongside his coaching endeavours, he founded and managed a UK adventure sports tour operator, Active Adventures Ltd, before selling the company and starting a digital agency in Perth, Australia that serviced leading industry brands such as Jeep, Explore! and The Music Run. In 2013, Cameron founded The Flow Centre to put Flow in the public eye.

In sport, Cameron has helped athletes become the world’s best, working with over ten World Champions. In business, he has helped CEO’s become impactful leaders, change their culture, and conduct mergers. In education, Cameron has helped schools cultivate a culture that allows both teachers and kids to excel in their learning.


“Cameron’s presentation at the PESA WA Conference was a memorable highlight for the attendees. He created a shift in understanding regarding how you can engage with flow in your daily life and aptly demonstrated incredible examples of the impact of flow on performance both academically and athletically. Cameron’s message is powerful particularly in the context of education, learning and wellbeing, complemented with a personal, engaging and thought provoking delivery.”  – Laura Allison, Director of Wellbeing, PLC 
“Finding Flow will take anybody to a happier level of existence where they’re enjoying what they’re doing, which I think can be missing in a lot of people’s lives. Cameron has certainly lived an interesting life, and has created an exciting model that will undoubtedly help many for years to come.” – Rebecca Soni, Six-time Olympic Medalist
“You have no idea how you have enhanced my life as well, I really appreciate your time and expertise and what you have taught me not only for my sport but more importantly for my life. The lessons I have taken from our discussions in which I use in the daily life are priceless.” Nathan Charles – Australian International Rugby Player
“Cameron gave an exceptional presentation about Flow which really resonated with me. He emphasised that the enjoyment and quality of an experience can have a positive impact on performance. Cameron backed this up with evidence-based research and a few good stories!” Kathryn Netherwood – School Principal
“Thank you very much for facilitating our innovation workshop recently. You certainly created an excellent environment for our team to engage and make an even contribution. The structure of the day was ideal to maintain maximum productivity. We also thank you for following up and holding us accountable for implementing many of the ideas we discussed on that day. Great work, thank you.” – David Scott, CEO
“Flow has a multi-faceted effect on our lives, whether it be surfing a Pipeline or in our relationships. This ability to focus on the present moment, free from distraction, is paramount. It helps us make clearer decisions and ultimately improves the lives of others and ourselves…Cameron certainly is offering us an opportunity to wake up to our own states of Flow.” – Tom Carroll – three-time World Champion and voted one of the top 10 greatest surfers of all time.
“I was referred to Cameron Norsworthy from a close business associate who, like me, is a “founder/owner/CEO” of his own company. After the first call I knew that Cam was able to identify with the reasons I was looking for a “business performance coach” and would be able help shape my plans. Having now worked with Cam for the last 3 months, I am extremely happy with what he has enabled me to achieved to create fresh goals and align my thinking across all aspects of my business. This has created clarity for me and allowed me to focus on what’s most important.” – William Forwood, Group CEO
“Cameron has the ability to capture and retain the attention of his audience. His authentic and poised delivery make him a pleasure to watch and listen to. He is able to wrap a story around a point to make his message memorable. I would recommend Cameron to speak at your next event.” – Lisa Evans, Director of Speaking Savvy, Professional Speaker

“Cameron’s passion for Flow is both evident and infectious: he has a relaxed but confident and effective coaching style, which I found provided the space needed to enable change. I thoroughly enjoyed working with Cameron and would highly recommend him. Harriet Hay I had the pleasure of inviting Cameron to speak on the TEDxUWA stage in October of 2018. He did an incredible job, of not only captivating an audience with his ideas, but by inspiringthem….His presentation was highly successful and audiences found it relevant and engagingLeanne Jiang and Thea Kurniawan – President and Founder TEDxUWA

“I’ve rarely worked with a coach who has been able to create and maintain such a calm, safe and supportive space from which to feel ready and able to explore and grow .. a true gift that I have benefited from hugely over the past 4 months as Cameron has supported me through major life changes and given me the confidence and drive to find my true self and stay true to my true path.” – Phillipa Bray – Boots Executive
“Cameron is an exceptional public speaker who has a unique ability to captivate an audience and keep them engaged. His relevant knowledge in matters of reaching optimal performance (through Flow) is outstanding. Anyone who has the pleasure of meeting and working with Cameron will gain life-altering tools to help them thrive (not survive) as they reach new heights.” – Carolina Asenjo – International Marketing Manager, EIT. Event: Graduate Gala
“Cameron delivered an inspiring talk about Flow to a varied audience at OIST from researchers to community members.  His talk was well planned and thought through.  It included a good mix of stories that the audience could connect to describing Flow but also summarized the neuroscience of Flow in a way that was accessible to all.  I enjoyed his talk very much and feel it has already made a difference in my own life” Dr Loretta White, Clinical Psychologist, Ganjuu Wellbeing Service, Okinawa Institute of Science and Technology
“Cameron I loved your talk. I totally vibed with it and I loved how you have put research and words to things that I just refer to as ‘juicy’! I can’t wait to learn more” Joanna Miller MBACP Psychotherapist
“Cameron brings clarity to subtle concepts in a way that balances every day pragmatism with scientific research. Our audience enjoyed the credibility he brings to an emerging field of research that is becoming ever more central to living life happily. It was a joy and an inspiration to have Cameron provide the opening seminar for our festival. Listeners told us they wanted more of Cameron and his ability to illustrate how we engage with the present moment.” Benjamin Andrews, CEO of Wise Things Festival and School of Philosophy and Economic Science
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