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We have worked with aspiring executives to World Champions, all with the aim to amplify abilities and create sustainable performance.

From assisting mergers or change management to transformative experiences and culture change, we have seen and helped with a lot.

Each coaching relationship is unique. We will use a range of psychophysiological skills to get the results you want. We will work together to define your vision, integrate the required skills, and empower your journey ahead.

Let’s chat. Simply send us an enquiry below.

Meet Your Coaches


Meet Cameron Norsworthy

Cameron Norsworthy is an coach, entrepreneur, author and speaker. Cameron focuses on integrated coaching techniques that encourage sustainable transformations and rewards.

Cameron has been a junior British tennis player, and awarded the Outstanding Academic Achievement Prize for reports surrounding flow and performance. Cameron has coached numerous World Champions, executives, entrepreneurs, and high profile military personnel. Cameron has recently secured a publishing deal with MacMillan and agent Curtis Brown for a book on finding Flow.

Cameron has had a varied and impressive career to date. Starting out as an international athlete, Cameron experienced some of the world best intensive training centres in America and UK. Cameron went on to play three world championships, reach the UK finals, and represent the UK in junior tennis before stopping due to injury.

Fascinated by optimal experience, Cameron studied Sports Psychology at postgraduate level and has focused on Flow within his PHD, whilst publishing multiple academic articles on Flow.

Cameron is a qualified International Coaching Federation coach, holds a post-graduate certification in Business and Personal Coaching, and numerous certifications in a range of coaching and counselling domains.

Cameron has been a successful entrepreneur for over 15 years. He first founded and managed a UK adventure sports tour operator, Active Adventures Ltd. In 2013, Cameron founded The Flow Centre to align his training and passions and put Flow in the public eye.

When he is not chasing waves kitesurfing or skiing in powder, you will find him on the football pitch or on a yoga mat. Cameron’s coaching style is dynamic and fun, focused on practical application. Cameron’s sessions target embodied cognition. So get ready for something both psychologically and physically adventurous.


Meet Sue Jackson

Sue is a psychologist, author, mindfulness-meditation and yoga teacher. Since 1993, Sue has published extensively on flow, after her PhD thesis on flow received multiple awards. With her flow mentor, Mike Csikszentmihalyi, Sue co-authored Flow in Sports: The Keys to Optimal Experiences and Performances, in 1999. In addition to holding academic positions in sport psychology, Sue has worked with high performers across a range of endeavours, from executives to Olympic champions.

Since 1993 Sue has enjoyed an academic career in Australian universities. In 2008, Sue moved from an academic-focused career into full-time consulting, and since this time she has focused her work in applied practitioner roles. Sue is a practising psychologist, with a specialisation in sport and exercise psychology. She is also a yoga teacher, and trained in mindfulness-meditation approaches including ACT and iRest yoga nidra. Sue brings both an in-depth understanding of the science behind flow states, and a practical tool-kit of psychological strategies and skills, to her coaching work. She enjoy working with all levels of performers, helping success become a standard.


Meet Matthew Whitfield

Matt is a Flow Coach, trainer, speaker on topics surrounding elite leadership and performing under pressure. Matt has a unique background in understanding the ultra high risk that comes with life or death situations in which elite performance is expected.

As a naval fighter pilot, Matt has provided solutions to the dangerous world of man and machine for over 20 years across the globe. As a Senior Officer in the Royal Navy, he was the team leader responsible for coaching and instructing future jet pilots and their instructors to excel and reach exacting standards of behaviour and performance under severe pressure (Top Gun). Although Matt’s experience is vast in working with CEOs, executives and performers of many types, he specialises in contexts where the human-machine relationship demands excellence.

Matt is a certified and accredited executive and business coach (ICF and post graduate training).

Matt’s degree in Applied Psychology in the early 1990s, and notably Sports Psychology that first opened his eyes to performance excellence. Matt has first hand experience and expert knowledge of applying crystal clear focus to a task, and being able to lead others towards an agreed team goal such as delivering highly specialised training to aircrew for the UK Security Service for a recent 6 year period.

Matt’s coaching style is brutally honest and his practical approach and knowledge of Flow comes from the elite teams he has worked with, teams he has lead and coached for the last 20 years.

Matt’s passion for flying is alive and well, and a competitive sprint triathlete, sailor, skier, and cricketer all keep him striving for a better level of performance.


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