Personalised and Confidential

Ready to take action?  Let’s get started. Choose from one of our experienced coaches below and start a conversation.


We have worked with aspiring kids to Olympic Champions, all with them aim to facilitate excellent decision-making and maximise performance and well-being.

Whether you are an athlete, CEO, artist, performer, amateur or professional, we can help. Although our philosophy is to help you find Flow, we are trained and experienced professionals able to help with many aspects of your life.

Each of our coaches has a unique history that may serve you the best. We are located in different locations around the globe but if you prefer a certain coach do not let geography limit your possibilities – some of our best coaching sessions have been delivered the video.

Each relationship with our coachee is unique. This really is a personalised journey and we use a range of skills and varying schedules to get the results you want. Generally speaking, we work on a monthly retainer to match your budget.

We will work together to define your vision, integrate the required skills and empower your journey ahead.

We look forward to meeting you.

Cameron, Sue & TFC Team

Meet Your Coaches

Meet Cameron Norsworthy

Cameron Norsworthy is an coach, entrepreneur, author and speaker. Cameron focuses on integrated coaching techniques that encourage sustainable transformations and rewards.

Cameron has been a junior British tennis player, and awarded the Outstanding Academic Achievement Prize for reports surrounding flow and performance. Cameron has coached numerous World Champions, executives, entrepreneurs, and high profile military personnel. Cameron has recently secured a publishing deal with MacMillan and agent Curtis Brown for a book on finding Flow.

Cameron has had a varied and impressive career to date. Starting out as an international athlete, Cameron experienced some of the world best intensive training centres in America and UK. Cameron went on to play three world championships, reach the UK finals, and represent the UK in junior tennis before stopping due to injury.

Fascinated by optimal experience, Cameron studied Sports Psychology at postgraduate level and has focused on Flow within his PHD, whilst publishing multiple academic articles on Flow.

Cameron is a qualified International Coaching Federation coach, holds a post-graduate certification in Business and Personal Coaching, and numerous certifications in a range of coaching and counselling domains.



Cameron has been a successful entrepreneur for over 15 years. He first founded and managed a UK adventure sports tour operator, Active Adventures Ltd, before selling the company and starting a digital agency in Perth, Australia that serviced leading industry brands such as Jeep, Explore! and The Music Run. In 2013, Cameron founded The Flow Centre to align his training and passions and put Flow in the public eye.

When he is not chasing waves kitesurfing or skiing in powder, you will find him on the football pitch or on a yoga mat. Cameron is continually committed to understanding the science behind flow states. Cameron revels in a good challenge and over the years helped athletes become the world’s best, CEO’s become profound leaders, conduct mergers, and helped kids excel in their exams. Cameron’s coaching style is dynamic and fun, focused on practical application. Cameron’s sessions are tailored towards your individual needs, and often involve some sort of active pursuit in order to maximise embodied cognition. So do not be surprised if you find yourself at the bottom of a pool or doing something both psychologically and physically adventurous.

Meet Sue Jackson

Sue is a psychologist, author, mindfulness-meditation and yoga teacher. Since 1993, Sue has published extensively on flow, after her PhD thesis on flow received multiple awards. With her flow mentor, Mike Csikszentmihalyi, Sue co-authored Flow in Sports: The Keys to Optimal Experiences and Performances, in 1999. In addition to holding academic positions in sport psychology, Sue has worked with high performers across a range of endeavours, from executives to Olympic champions.

Since 1993 Sue has enjoyed an academic career in Australian universities. In 2008, Sue moved from an academic-focused career into full-time consulting, and since this time she has focused her work in applied practitioner roles. Sue is a practising psychologist, with a specialisation in sport and exercise psychology. She is also a yoga teacher, and trained in mindfulness-meditation approaches including ACT and iRest yoga nidra. Sue brings both an in-depth understanding of the science behind flow states, and a practical tool-kit of psychological strategies and skills, to her coaching work. She enjoy working with all levels of performers, helping success become a standard.

Meet Matthew Whitfield

Matt is a Flow Coach, trainer, speaker on topics surrounding elite leadership and performing under pressure. Matt has a unique background in understanding the ultra high risk that comes with life or death situations in which elite performance is expected.

As a naval fighter pilot, Matt has provided solutions to the dangerous world of man and machine for over 20 years across the globe. As a Senior Officer in the Royal Navy, he was the team leader responsible for coaching and instructing future jet pilots and their instructors to excel and reach exacting standards of behaviour and performance under severe pressure (Top Gun). Although Matt’s experience is vast in working with CEOs, executives and performers of many types, he specialises in contexts where the human-machine relationship demands excellence.

Matt is a certified and accredited executive and business coach (ICF and post graduate training).  Matt’s degree in Applied Psychology in the early 1990s, and notably Sports Psychology that first opened his eyes to performance excellence. Matt has first hand experience and expert knowledge of applying crystal clear focus to a task, and being able to lead others towards an agreed team goal. This is reflected in his award winning career as a jet display pilot, but again delivering highly specialised training to aircrew for the UK Security Service for a recent 6 year period.




Upon retiring from active service after 26yrs for Queen and country, now an entrepreneur, Matt set up his own coaching company in 2016 to bring to bear his skills and knowledge and help others deliver amazing self leadership and performances at work.  Matt has been busy coaching high potentials, new and established leaders, business owners and members of the C suite.

Matt’s coaching style is brutally honest and his practical approach and knowledge of Flow comes from the elite teams he has worked with, teams he has lead and coached for the last 20 years.

Matt’s passion for flying is alive and well, and a competitive sprint triathlete, sailor, skier, and cricketer all keep him striving for a better level of performance.

What is Flow Coaching?

A common question we receive is ‘how does Flow coaching differ from other forms of coaching?’ To answer this question and show how flow coaching is actually very inclusive of many other approaches we have created the below diagram. In essence coaching is coaching, but Flow coaching strives to focus our efforts towards and optimal experience which then naturally creates the outcomes most of us seek.

We guide you with unconditional positive regard to reach your goals. We will attend areas that need nurturing, and facilitate learning where growth is required. We use both humanistic approaches to more direct and challenging methods depending on what is required. Throughout the coaching sessions you will be guided through our flow training programs.

The diagram is intended to give a brief overview of where Flow sits in relation to other common approaches. Please note that the landscape is continuously moving, and there are many areas that have been left out.


Let’s Connect

Simply fill in the form below, including your telephone number and we can see if we are a good fit.