Meet Your Coaches

Cameron Norsworthy

I am a passionate performance coach who thrives on working with people to take their performance to the next level. I have dedicated most of my life to finding flow and peak performance states, worked with world champions and personally competed at an international level.


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Younger Years

I spent my junior years playing national schools rugby and football, and competing for England as a junior tennis player, where I experienced three and a half years at one of the world’s best intensive training centres in America. These experiences taught me many a lesson about what it takes to perform at an elite level from a young age. I went on to play three world championships, reach national finals, and represent the UK in junior tennis before stopping due to injury.

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Training Years

After injury sidelined my tennis career, I went back to study Sports Psychology at university (BSc) and have subsequently continued my training with a variety of supporting courses to help with the theory and application of performance coaching. During this time I was privileged to be chosen to present my findings to the British Psychological Society in person. My training is always ongoing in my reading, course attendance, and performances.

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Current Years

I have been a successful entrepreneur for 14 years, and when I’m not chasing big waves kitesurfing or skiing, you will find me on the football pitch or on a mat. I currently work with several world champions and world record holders, and I am committed to understanding the science behind flow states, working with some of the world’s leading experts to this end. My coaching style is dynamic and fun, focused on practical application. I practise what I preach.

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Sue Jackson

I am an experienced psychologist who enjoys working with individuals to help them tap into their potential to find flow in their performance, be that in sport, at work, or with life. Flow has been a large part of my life since I embarked on postgraduate studies of this amazing psychological concept in the 1980s.


Younger Years

I spent my younger years consumed by sport. I loved to run, and medalled at All-Schools & State Championships during my high school years in Sydney, and at Australian University Games during my first uni degree in human movement education at the University of Sydney, where I was awarded a Blue for my athletic achievements. I also loved to swim, and turned to triathlons during the mid 80s in Sydney, and then again in the early 90s in the USA while studying at UNC Greensboro.

Training Years

In the mid 80s, I carried out my postgraduate studies at the University of Illinois (MSc) and then the University of North Carolina at Greensboro (PhD). I was mentored by leading sport psychologists including Professors Dan Gould, Glyn Roberts, Diane Gill, and Tara Scanlan. I met the founder of flow, Professor Mihaly Csikszentmihalyi, which set the focus my doctoral thesis. The title of my thesis was ÔÇ£Elite Athletes in Flow: The Psychology of Optimal Sport ExperienceÔÇØ, and was awarded Dissertation of the Year by the Association for Applied Sport Psychology (AASP), and the Sport Psychology Academy of NASPE. Since 1993 I have enjoyed an academic career in Australian universities, published extensively on flow in both refereed journal articles and in applied publications. With my flow mentor, Mike Csikszentmihalyi, I co-authored Flow in Sports: The Keys to Optimal Experiences and Performances, in 1999.

Current Years

In 2008, I moved from an academic-focused career into full-time consulting, and since this time I have focused my work in applied practitioner roles. I am a practising psychologist, with a specialisation in sport and exercise psychology. I am also a yoga teacher, and have trained in mindfulness-meditation approaches including ACT and iRest yoga nidra. I bring both an in-depth understanding of the science behind flow states, and a practical tool-kit of psychological strategies and skills, to my coaching work. I enjoy working with all levels of performers, helping success become a standard.